Wisconsin Jobing Community Blogs

  (For more information, read my new book, Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough. And visit the book's official website!  )

You know that a letter to an advice columnist is going to be good when it’s signed, “Anonymous.” Personally, I’m thinking that if you feel you must hide your identity, you pretty much already know the right answer. You just want to go the other way.

A couple of weeks ago I was reading the Ethicist’s column in the Sunday New York Times magazine and was dismayed by the question: Is it okay to discriminate against otherwise fabulously qualified applicants who clearly disagree with you politically? The questioner was hiring summer interns for a law firm that is completely politics neutral. So there wasn’t really an issue about a skills – or even affinity – fit with the firm. This person, though, is decidedly not politics neutral, and he/she just couldn’t abide the idea of working with someone who wouldn’t agree on the matter of world affairs. The assumption was that anyone with such opposing politics would be definitely unlikeable. In fact, the headline of the column actually used the word, “unlikeable.”

To Ethicist’s credit, he advised the recruiter that it wouldn’t be right to discriminate on that basis. And he advised him/her to set aside the mini-McCarthyism. But in an updated note, Ethicist informed the readers that the recruiter went ahead chose only the applicants who didn’t leave any clues about opposing political affiliation. What’s interesting here is that the recruiter could have hired Hitler, just as long as he was qualified for the job and didn’t put his political point of view on his CV – leaving some really terrific, qualified, public-minded citizens in the big heap of the unemployed, unlikeable pile.

For several years now we’ve been talking about the inadvisability of posting pix of you wearing a lampshade on your head on social media sites. And one young woman actually lost a job because she posted on her Twitter account that it was such a bummer to have to go to work on a daily basis. (Problem solved!) You’d think that these choices would be obvious – and most of them are (although I’m still trying to convince a friend of mine that “calling in drunk” is not a smart thing to say on his Facebook page. He’s finally told me, nicely, to back off, so I guess I will. He’s a big boy, I respect him, and I value his friendship.)

But little, seemingly inoccuous, things can sneak into your public profile, resume, and applications. And even though they might be perfectly innocent, and actually indicate that you’re an active participant in life, they will slam the door on opportunities for you just as assuredly as if you had put “heroin addict” on your Profile. And what’s really too bad here is that you would never know. If you’re being screened out on the basis of your resume alone, you would have no way of tracking the reasons why you were being eliminated from the short list. Many biases (like your political inclinations) aren’t legally prohibited. And even if they were, why set yourself up for unfair exclusion?

Am I suggesting that you create a politically correct resume? Maybe I am. It’s killing me to do so, because freedom of expression is important to me – especially these days. And the way our society is becoming increasingly polarized is breaking my heart. But still, right now we’re talking about improving your chances of getting hired. Or at least getting the interview. And if you can tolerate the possibility of working with people who might disagree with you on the headlines, why destroy your chances of a great job?

So here are some details that you might want to scan your public image for. That means your resume, your Facebook and LinkedIn profiles, any public description of who you are that you have control over.

How you vote. Some activities are political hot-buttons that could spit you out of consideration on sight. PETA. NARAL. Planned Parenthood, any committee to elect, re-elect, or impeach anyone. Anything having to do with saving endangered but not especially attractive fish or reptiles. Anything having anything to do with polar bears. Pro or con. Sorry. I’m not saying you stop caring about the polar bear situation. I’m just saying that you might not want to go bragging about it for a while.

What you believe. Yes, it’s definitely illegal to discriminate on the basis of religion. So are you going to be there to tell the screener who is sifting through the plentiful resumes that the applicant tracking system managed to cull from the thousands? I’m thinking probably not. It’s not right. It’s not legal. But it is. So you might as well deal with it. Places of worship are wonderful, enriching and powerful community support systems. No doubt about it. And the fact that you can carve aside precious time in your life to actively care for others is a sign that you would be a credit to any company. Again…not telling you not to devote your time to these things but while you’re looking for a job, you might want to consider stripping the description of your activities of anything that would indicate your religion – or lack thereof.

What you read. If you like to read books or blogs that set other people’s hair on fire, you might want to take down your lists for a while.

If I were in your shoes right now, this is what I’d be thinking: This is bogus. I wouldn’t want to work for an organization that was so ideologically rigid as to not accept me for who I am. Well, here’s the thing: The person who is screening your resume is most likely not the person you would be working with directly. And you can’t be absolutely certain that the resume screener who stands between you and your ideal job (complete with ideal boss and wonderful company) won’t take advantage of the position of power to populate his/her company with “only the correct kinds of people.”

This isn’t to indict recruiters and HR (I love HR, as my long-time readers will tell you). It’s just that there are some people out there who take advantage of the power of their position (as we’ve already seen in the Sunday Times magazine). And neither you nor the company that needs you deserves to lose the opportunity of the two of you finding each other. So why take the risk?

Now it could be that you might also be thinking: I can’t working with or for someone who doesn’t think just like me. So if I get spat out at the early stage of the game, well, saves us both some heartache. Okay, fair enough. But, just to reiterate, remember that the resume screener isn’t likely going to be your manager. And there may be your perfect boss waiting for you, and wondering how it is that the screeners keep sending in such politically extreme weirdos.

You’ll have a chance to see how simpatico you will feel with the company and boss. Just get that interview first.

  (For more information, read my new book, Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough. And visit the book's official website!  )

You know that a letter to an advice columnist is going to be good when it’s signed, “Anonymous.” Personally, I’m thinking that if you feel you must hide your identity, you pretty much already know the right answer. You just want to go the other way.

A couple of weeks ago I was reading the Ethicist’s column in the Sunday New York Times magazine and was dismayed by the question: Is it okay to discriminate against otherwise fabulously qualified applicants who clearly disagree with you politically? The questioner was hiring summer interns for a law firm that is completely politics neutral. So there wasn’t really an issue about a skills – or even affinity – fit with the firm. This person, though, is decidedly not politics neutral, and he/she just couldn’t abide the idea of working with someone who wouldn’t agree on the matter of world affairs. The assumption was that anyone with such opposing politics would be definitely unlikeable. In fact, the headline of the column actually used the word, “unlikeable.”

To Ethicist’s credit, he advised the recruiter that it wouldn’t be right to discriminate on that basis. And he advised him/her to set aside the mini-McCarthyism. But in an updated note, Ethicist informed the readers that the recruiter went ahead chose only the applicants who didn’t leave any clues about opposing political affiliation. What’s interesting here is that the recruiter could have hired Hitler, just as long as he was qualified for the job and didn’t put his political point of view on his CV – leaving some really terrific, qualified, public-minded citizens in the big heap of the unemployed, unlikeable pile.

For several years now we’ve been talking about the inadvisability of posting pix of you wearing a lampshade on your head on social media sites. And one young woman actually lost a job because she posted on her Twitter account that it was such a bummer to have to go to work on a daily basis. (Problem solved!) You’d think that these choices would be obvious – and most of them are (although I’m still trying to convince a friend of mine that “calling in drunk” is not a smart thing to say on his Facebook page. He’s finally told me, nicely, to back off, so I guess I will. He’s a big boy, I respect him, and I value his friendship.)

But little, seemingly inoccuous, things can sneak into your public profile, resume, and applications. And even though they might be perfectly innocent, and actually indicate that you’re an active participant in life, they will slam the door on opportunities for you just as assuredly as if you had put “heroin addict” on your Profile. And what’s really too bad here is that you would never know. If you’re being screened out on the basis of your resume alone, you would have no way of tracking the reasons why you were being eliminated from the short list. Many biases (like your political inclinations) aren’t legally prohibited. And even if they were, why set yourself up for unfair exclusion?

Am I suggesting that you create a politically correct resume? Maybe I am. It’s killing me to do so, because freedom of expression is important to me – especially these days. And the way our society is becoming increasingly polarized is breaking my heart. But still, right now we’re talking about improving your chances of getting hired. Or at least getting the interview. And if you can tolerate the possibility of working with people who might disagree with you on the headlines, why destroy your chances of a great job?

So here are some details that you might want to scan your public image for. That means your resume, your Facebook and LinkedIn profiles, any public description of who you are that you have control over.

How you vote. Some activities are political hot-buttons that could spit you out of consideration on sight. PETA. NARAL. Planned Parenthood, any committee to elect, re-elect, or impeach anyone. Anything having to do with saving endangered but not especially attractive fish or reptiles. Anything having anything to do with polar bears. Pro or con. Sorry. I’m not saying you stop caring about the polar bear situation. I’m just saying that you might not want to go bragging about it for a while.

What you believe. Yes, it’s definitely illegal to discriminate on the basis of religion. So are you going to be there to tell the screener who is sifting through the plentiful resumes that the applicant tracking system managed to cull from the thousands? I’m thinking probably not. It’s not right. It’s not legal. But it is. So you might as well deal with it. Places of worship are wonderful, enriching and powerful community support systems. No doubt about it. And the fact that you can carve aside precious time in your life to actively care for others is a sign that you would be a credit to any company. Again…not telling you not to devote your time to these things but while you’re looking for a job, you might want to consider stripping the description of your activities of anything that would indicate your religion – or lack thereof.

What you read. If you like to read books or blogs that set other people’s hair on fire, you might want to take down your lists for a while.

If I were in your shoes right now, this is what I’d be thinking: This is bogus. I wouldn’t want to work for an organization that was so ideologically rigid as to not accept me for who I am. Well, here’s the thing: The person who is screening your resume is most likely not the person you would be working with directly. And you can’t be absolutely certain that the resume screener who stands between you and your ideal job (complete with ideal boss and wonderful company) won’t take advantage of the position of power to populate his/her company with “only the correct kinds of people.”

This isn’t to indict recruiters and HR (I love HR, as my long-time readers will tell you). It’s just that there are some people out there who take advantage of the power of their position (as we’ve already seen in the Sunday Times magazine). And neither you nor the company that needs you deserves to lose the opportunity of the two of you finding each other. So why take the risk?

Now it could be that you might also be thinking: I can’t working with or for someone who doesn’t think just like me. So if I get spat out at the early stage of the game, well, saves us both some heartache. Okay, fair enough. But, just to reiterate, remember that the resume screener isn’t likely going to be your manager. And there may be your perfect boss waiting for you, and wondering how it is that the screeners keep sending in such politically extreme weirdos.

You’ll have a chance to see how simpatico you will feel with the company and boss. Just get that interview first.

  (For more information, read my new book, Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough. And visit the book's official website!  )

You know that a letter to an advice columnist is going to be good when it’s signed, “Anonymous.” Personally, I’m thinking that if you feel you must hide your identity, you pretty much already know the right answer. You just want to go the other way.

A couple of weeks ago I was reading the Ethicist’s column in the Sunday New York Times magazine and was dismayed by the question: Is it okay to discriminate against otherwise fabulously qualified applicants who clearly disagree with you politically? The questioner was hiring summer interns for a law firm that is completely politics neutral. So there wasn’t really an issue about a skills – or even affinity – fit with the firm. This person, though, is decidedly not politics neutral, and he/she just couldn’t abide the idea of working with someone who wouldn’t agree on the matter of world affairs. The assumption was that anyone with such opposing politics would be definitely unlikeable. In fact, the headline of the column actually used the word, “unlikeable.”

To Ethicist’s credit, he advised the recruiter that it wouldn’t be right to discriminate on that basis. And he advised him/her to set aside the mini-McCarthyism. But in an updated note, Ethicist informed the readers that the recruiter went ahead chose only the applicants who didn’t leave any clues about opposing political affiliation. What’s interesting here is that the recruiter could have hired Hitler, just as long as he was qualified for the job and didn’t put his political point of view on his CV – leaving some really terrific, qualified, public-minded citizens in the big heap of the unemployed, unlikeable pile.

For several years now we’ve been talking about the inadvisability of posting pix of you wearing a lampshade on your head on social media sites. And one young woman actually lost a job because she posted on her Twitter account that it was such a bummer to have to go to work on a daily basis. (Problem solved!) You’d think that these choices would be obvious – and most of them are (although I’m still trying to convince a friend of mine that “calling in drunk” is not a smart thing to say on his Facebook page. He’s finally told me, nicely, to back off, so I guess I will. He’s a big boy, I respect him, and I value his friendship.)

But little, seemingly inoccuous, things can sneak into your public profile, resume, and applications. And even though they might be perfectly innocent, and actually indicate that you’re an active participant in life, they will slam the door on opportunities for you just as assuredly as if you had put “heroin addict” on your Profile. And what’s really too bad here is that you would never know. If you’re being screened out on the basis of your resume alone, you would have no way of tracking the reasons why you were being eliminated from the short list. Many biases (like your political inclinations) aren’t legally prohibited. And even if they were, why set yourself up for unfair exclusion?

Am I suggesting that you create a politically correct resume? Maybe I am. It’s killing me to do so, because freedom of expression is important to me – especially these days. And the way our society is becoming increasingly polarized is breaking my heart. But still, right now we’re talking about improving your chances of getting hired. Or at least getting the interview. And if you can tolerate the possibility of working with people who might disagree with you on the headlines, why destroy your chances of a great job?

So here are some details that you might want to scan your public image for. That means your resume, your Facebook and LinkedIn profiles, any public description of who you are that you have control over.

How you vote. Some activities are political hot-buttons that could spit you out of consideration on sight. PETA. NARAL. Planned Parenthood, any committee to elect, re-elect, or impeach anyone. Anything having to do with saving endangered but not especially attractive fish or reptiles. Anything having anything to do with polar bears. Pro or con. Sorry. I’m not saying you stop caring about the polar bear situation. I’m just saying that you might not want to go bragging about it for a while.

What you believe. Yes, it’s definitely illegal to discriminate on the basis of religion. So are you going to be there to tell the screener who is sifting through the plentiful resumes that the applicant tracking system managed to cull from the thousands? I’m thinking probably not. It’s not right. It’s not legal. But it is. So you might as well deal with it. Places of worship are wonderful, enriching and powerful community support systems. No doubt about it. And the fact that you can carve aside precious time in your life to actively care for others is a sign that you would be a credit to any company. Again…not telling you not to devote your time to these things but while you’re looking for a job, you might want to consider stripping the description of your activities of anything that would indicate your religion – or lack thereof.

What you read. If you like to read books or blogs that set other people’s hair on fire, you might want to take down your lists for a while.

If I were in your shoes right now, this is what I’d be thinking: This is bogus. I wouldn’t want to work for an organization that was so ideologically rigid as to not accept me for who I am. Well, here’s the thing: The person who is screening your resume is most likely not the person you would be working with directly. And you can’t be absolutely certain that the resume screener who stands between you and your ideal job (complete with ideal boss and wonderful company) won’t take advantage of the position of power to populate his/her company with “only the correct kinds of people.”

This isn’t to indict recruiters and HR (I love HR, as my long-time readers will tell you). It’s just that there are some people out there who take advantage of the power of their position (as we’ve already seen in the Sunday Times magazine). And neither you nor the company that needs you deserves to lose the opportunity of the two of you finding each other. So why take the risk?

Now it could be that you might also be thinking: I can’t working with or for someone who doesn’t think just like me. So if I get spat out at the early stage of the game, well, saves us both some heartache. Okay, fair enough. But, just to reiterate, remember that the resume screener isn’t likely going to be your manager. And there may be your perfect boss waiting for you, and wondering how it is that the screeners keep sending in such politically extreme weirdos.

You’ll have a chance to see how simpatico you will feel with the company and boss. Just get that interview first.

The movie is a poignant treatise on friendship in unlikely places, and perhaps more importantly, a powerful lesson about how best to live our lives (and our careers).  It offers an admittedly old truism, but one worth remembering: we should never put our dreams off because we don’t know how long we will have to see them come true.

With that thought in mind, I offer my bucket list for recruiters—the things we should strive to get to while we can.  It’s an abbreviated list, so is not meant to identify everything that we might hope to accomplish in the course of our careers.  In addition, some of the goals may be beyond our reach—at least without some outside cooperation—while others are much more susceptible to our own efforts.  However, all of the goals—be they large or small—are worthy aspirations.  By reaching for them, we improve our experience as recruiters.

How should you read the list?  Simply insert the following p hrase in front of each item: “At some point in my career—and the sooner, th e better—I would like .to …”

1.  Work for a CEO who gets it.   We know they can say it—“Our employees are our most important asset” is the siren song of every CEO worth his or her salt in corporate America—what we seldom experience is one who does it.  Indeed, the limit of what many executives seem willing to invest in their workforce (and the recruiting team that brings it in the door) is just that—verbal capital or what you and I call “hot air.”  If they really believe they can’t get by without great talent, they will have to open their wallets in a much bigger way.  And those that do are the organizations for which we should seek to work.

2.  Work with hiring managers who get it.   Too many of today’s managers think that it’s still 1952 and there’s an unlimited supply of top talent just salivating at the chance to work for them.  They are too busy to write a decent requisition, get involved with sourcing candidates or learn how to prepare for and conduct an effective interview, but they always have enough time to wail about what they perceive to be inadequate recruiting support.  If they want to see more high caliber applicants for their openings, however, they will have to get more involved in filling them.  And those that do are the business partners to whom we should devote our best efforts.

3.  Wor k with coworkers who get it.   While recruiters are formally charged with acquiring talent for the organization, it is clearly in everybody’s best interest to ensure that their coworkers are as capable as possible.  Especially in these days and times, there’s no better form of security than an organization brimming with high caliber workers.  Which begs the question: why is it so difficult to get people involved in their organization’s employee referral program?  If our coworkers want to get more satisfaction and security out of their work, they will have to work harder at searching out and selling top talent.  And those who do are the employees we should celebrate and support.

4.  Work with an applicant tracking system that gets it.   Recruiters may be responsible for processing a lot of information, but that is by no means their most important accountability.  In addition to acquiring top talent, they also have a fiduciary responsibility—they must ensure that they invest their employer’s money wisely.  To do that, they need accurate data on the source of their applicants, and they rely on their ATS to get it.  Unfortunately, however, the rudimentary technology offered by many ATS vendors is simply not up to the task.  If these vendors want to help recruiters get smarter about where to spend their recruitment budget, they will have to upgrade their source identification capability.  And those that do should be the vendors from which we buy our systems.

5.  Work wit h applicants who get it.   Unfortunately, a lot of applicants today think that the question we want them to answer is “What have they done?”  And, of course, the insight for which we’re really looking is “What can they do?”  For us?  Right now and in the future?  The fact that they’ve been in the workforce for twenty or thirty years doesn’t mean a thing if their skills and knowledge are that old, as well.  If they want to get considered by us, therefore, they will have to bring themselves up-to-date.  And those who do are the prospects we should pursue most aggressively.

The notion of a bucket list, I suppose, can be off-putting at first.  It can seem … well, a bit pessimistic.  On the other hand, if we see it as our horizon, as the future toward which we would like to journey, then it is as hopeful an outlook as one can have.  It affirms our ability to better our condition, to reach for the richest and fullest experience we can have in the one-third of our lives that we spend at work.

Thanks for reading,

Peter

Visit my blog at Weddles.com/WorkStrong

Peter Weddle is the author of over two dozen employm ent-related books, including Recognizing Richard Rabbit , a fable of self-discovery for working adults, and Work Strong, Your Personal Career Fitness System .

© Copyright 2009 WEDD LE’s LLC.  All Rights Reserved.

Job Hunting During the Holidays – Is It Worth It?

By Amy Hansmann & Heather Nilsen

Employment & Training Specialists

Job Service – Dept. of Workforce Development

The holiday season traditionally is filled with joy and laughter, good will toward everyone and all that other junk, but maybe this season you feel more “Humbug!” than “Happy Holidays!,” because you’re still looking for a job.

But it’s the holiday season, no one is hiring now, right? Not necessarily. Here are some good reasons to continue your job search this month:

Reduced competition – If “everyone” knows that no one hires during the holidays, that frees up a lot of room for your resume, doesn’t it? Hiring managers may not have the tidal wave of applications to sort through, upping odds that yours will be seen.

New year, new budget – Some companies’ operating budgets kick in on January 1, 2010 and they have positions to interview for now that weren’t available in 2009.

Volunteer opportunities – Volunteering is an excellent way to build your network, gain or hone job skills and get a self-esteem boost by helping those who aren’t as fortunate as you are (job or no job, there are always blessings to count).

Holiday parties – Another networking opportunity. But be careful not to let the holiday punch loosen your tongue into a rant about your unemployment. Awkward! Practice answering the “What do you do for a living?” question with a positive spin. “I’m looking for my next opportunity, but right now I’m really enjoying (spending time with my family, working on the house, going to school, basket weaving, breaking the Guinness World Record for growing the largest rutabaga, etc.)”

While everyone else is bargain hunting, you’ll be job hunting to the front of the pack. And that new job you’ll have will be a lot more satisfying than another fruitcake.

P. S.

This holiday season, don’t forget to say thank you. To store clerks, to family members, to Job Center staff (shameless plug), to friends, mentors, your postal carrier, the garbage collectors, neighbors, your kids’ teachers, the person who held the door for you. Be aware and show your appreciation for the things that others do. Gratitude is infectious (even if you’re constantly slathering your hands in Purell) and as the saying goes, “what goes around, comes around.”

Visit http://www.wisconsinjobcenter.org/directory/ or call 1-888-258-9966 to find the Job Center nearest you. 

• Create a Holiday Plan - Set specific goals for what you would like to accomplish. How many resumes do you want to send out per week? How many networking events will you attend? How many hours are you going to dedicate to online research? Having a plan will help keep you motivated and moving in the right direction.
• Take Advantage of Holiday Events - There seems to be no shortage of holiday parties and events this time of year, which means more opportunities for you to expand you professional network. Keep in mind that holiday events are much more casual than regular networking events, so a more casual approach will yield better results.

• Reach out to Your Network - The holiday season is a great time to reach out to you professional network. Sending a short note thanking your contacts for thinking of you when opportunities arise, is a good way to stay top of mind and send a little holiday cheer!
• Review, Refresh, Recharge - Don't forget to celebrate! You have worked hard this year, take the time to review all of your accomplishments. The end of the year is the perfect time to update your resume to include any skills or training you have gained. Explore new resumes styles and templates or work on a new 30 second pitch. Refreshing you job search materials will help keep you engaged and motivated.

Your Assessment Specialist   www.perc-ent.com  414-322-2001

How are you using your network?

a.  People I know from my old job know I am looking - but I haven't talked to people outside of my current professional circle.
b.  I sent out a blanket email to everyone on my email list - but nobody responded.
c.  I am not sure where to start.  People know I am looking, but I don't know how to get the help I need from them.

When: Monday December 7 2009

Time: 5:30 PM to 8:30 PM

Location: Cuvee

181 N Broadway

Milwaukee , WI 53202

Map: http://tinyurl.com/yb6lb82

 About This Event:

On Monday, December 7th, MKELive and its strategic partners are inviting Milwaukee area business professionals and METRO-Milwaukee Education and Training Organization to celebrate the season and establish new business relationships that can lead to a profitable 2010 at Cuvee, one of Milwaukee’s trendiest and most-engaging holiday venues.

Located in Milwaukee ’s trendy Third Ward, Cuvee is definitely worth finding. It offers more than one hundred varieties of champagne and sparkling wine – the most comprehensive selection of champagne and sparkling wine in the state!

“This holiday event will be a little more relaxed for MKELive, a way to say thank you for a great 2009 and best wishes for 2010,” said Katie Felten, president MKE Live. “We work hard to plan networking events that are in venues unique to the Milwaukee area. Cuvee certainly fits this description. It’s a great setting for a holiday party. For people that have never been there, I’m sure they’ll never forget it.”

The event will include live music from the “Keith Sarnow Trio,” a visit from Santa, a relaxed holiday networking environment and more.

The event will also serve as a Toys For Tots drop off location. Attendees that bring a new toy to the MKELive holiday gala will be entered into a special drawing for tickets to sporting events and more.

“Our goal is to surround the evening’s tree with 300 toys for needy children,” said Felten.

The MKELive Holiday Gala will be held on Monday, December 7th from 5:30-8:30 at Cuvee in Milwaukee ’s Historic Third Ward (located at 181 N. Broadway, Third Floor).

The cost is $10.00. Please pre-register at www.mkelive.com.

For more information on MKE Live’s LinkedIn training and networking services, visit www.mkelive.com  or call Katie Felten at (262) 227-0772.

Bob Roman
President,
Milwaukee Education and Training Organization

http://www.linkedin.com/in/romanbob
http://twitter.com/BobRoman
http://www.facebook.com/pctrainerbob
http://twitter.com/metrotraining

Website: www.metrotraininggroup.com

Speedway SuperAmerica Chicagoland / Milwaukee Division was honored by being named Employer of Distinction by United Cerebral Palsy of Southeastern Wisconsin (UCP)! The award was received as a result of working together with UCP to help people with disabilities secure and maintain competitive employment in Milwaukee's southeast side. Through job coaching, job accommodations and some extra time and attention, SSA has been able to hire eight people from UCP as Food Stewards in the Milwaukee area. In addition, five other people have taken part in work experiences and job shadowing that has provided UCP with assessment data to help determine what type of job the person is best suited for moving forward.

While accepting the award, Chris Kardys, Advanced Human Resources Representative explained to the audience, “Shortly after hiring our first UCP candidate, we quickly realized that an additional connection with our customer was being made. Our store managers

started to receive unsolicited compliments for providing these individuals with the opportunity to work… To say the least, we knew that we were on to something special and from that point forward we have been fully engaged in expanding our relationship.”

SSA operates 44 stores throughout the Milwaukee area and its surrounding suburbs of Racine and Kenosha so there are many more opportunities to partner with UCP. Congratulations to the Chicagoland / Milwaukee Division on receiving this honor and on truly executing on “Living Our Values.” As Trish Wimer, Employment Specialist, so

aptly put it, “At all levels of the organization, Speedway has been approachable, receptive and committed to working with UCP to advance the employment of individuals with disabilities.”

United Cerebral Palsy of Southeastern Wisconsin was founded in 1954 and provides programs and services for individuals and families living in several counties throughout Southeastern Wisconsin who are impacted by cerebral palsy and other disabilities such as autism, epilepsy, and cognitive disabilities.

That’s especially apparent in the subset of social recruiting we call networking.  Social or professional networking online now clearly falls into two general categories of activity.  They are probably best described as content and contact networking.  Both can help you access high caliber passive prospects for your organization, but each is performed differently. 

Content Networking 

Content networking occurs in the discussion forums on job board and association Web-sites, in blogs on corporate sites and in Google’s newsgroups.  These destinations attract visitors who share a common career field or occupational interest and like to communicate and commiserate with each other about it.  The interaction is social—a community of sorts does form—but it’s primarily based on the topic being discussed. 

In most but not all cases, the members of these communities are passive prospects.  They are not looking for a job.  More often than not, however, they are interested in advancing their careers.  Indeed, that’s why they are engaged by the content.  They want to be smarter in their career field and better able to put their occupational interests to work.  Said another way, they are top talent. 

The only way to connect with these prospects effectively is by practicing the Golden Rule of Networking.  That axiom is simple yet inviolate—you have to give in order to get.  In other words, if you want the participants in these discussions to consider your openings, you have to first contribute to their content. 

How can you do that?  By being the expert you are.  You know more about what employers are looking for in their field than they do.  You have a much better understanding of how to interact with a group they consider exotic and hard to understand: recruiters.  And, you have a more realistic sense of what employers will pay for certain kinds of expertise and different levels of experience. 

So, don’t pretend to be someone you are.  Be yourself.  Then, when a participant’s contributions to the discussion single them out as a gem of a prospect, you can reach out to them privately and they’ll know who you are.  You will have established the familiarity and trust necessary to move even the most passive of prospects into a more active frame of mind. 

Contact Networking 

Contact networking occurs on professional networking sites such as LinkedIn, Ryze, Yorz and Ziggs.  These sites enable people to build out their connections in the workplace and thereby enhance their stature in their profession, craft or trade and/or make themselves “findable” by recruiters.  While the groups within LinkedIn and similar sites do facilitate content networking, most of those who join these sites do not participate in them.  They are simply interested in creating passive links that may prove helpful to them right now or at some point in the future. 

The majority of those who sign on to professional networking sites would normally be passive prospects.  In today’s economy, however, it’s likely that a significant percentage are, in fact, active job seekers.  As in the real world, they are forging connections with others in the hopes of bumping into or being referred to a recruiter with an opening appropriate for them. 

Networking in such a population, therefore, is basically an exercise in doing old-fashioned cold calling by email or InMail.  Just as executive search consultants have done for years, it involves moving through concentric circles of contacts to uncover candidates for an open position.  With the exception of the first circle—your own direct connections—the contacts are not personally known to you.  They are, instead, leads that may either identify a genuine prospect or provide yet another lead to someone else who could be. 

The key to successful contact networking, therefore, is two-fold.  First, as with cold calling, the activity is basically a numbers game.  You have to keep pouring a lot of contacts into the top of the funnel in order to reach even a small number of legitimate prospects at the bottom.  Second, you have to know how to message with clarity and impact.  Long and windy communications are unlikely to be read so active job seekers are more likely to apply when they shouldn’t and passive prospects are unlikely to read them at all.  In effect, you have to find just the right balance between speed and engagement. 

While we are still developing the best practices for both content and contact networking, these tools already represent some of the more mature applications of social recruiting.  They are not, however, a substitute for the array of other sourcing methods we employ to identify top talent.  They enable us to tap the power and promise of the social Web, but they incur a cost—the time commitment of the recruiter—that must be carefully managed within the context of your overall recruiting strategy. 

Thanks for reading,

Peter

Visit my blog at Weddles.com/WorkStrong 

Peter Weddle is the author of over two dozen employment-related books, including Recognizing Richard Rabbit, a fable of self-discovery for working adults, and Work Strong, Your Personal Career Fitness System. 

© Copyright 2009 WEDDLE’s LLC.  All Rights Reserved.

You may be a member of a number of networks; each with a different reach and definition. The common denominator will probably be that they each revolve around you and your current agenda. A hypothetical example of such a network: you lose your job, and you rush (improvise!) your way through establishing a useful network of individuals; previous employers, ex-colleagues and other possible allies whom you hope will help you find new employment.

Once that mission is accomplished, the network loses its relevance. Your participation is motivated by immediate personal needs and your level of engagement determined by how urgent those needs are.

A professional network is only interesting and valuable if the members actually do have similar agendas and challenges. Identifying a group of like-minded peers outside your organization on top of your already hectic working life is all but impossible!

Consider joining moderated network run by a professional third party. If you join the right one, you could have access to a wealth of relevant resources and experience that can save you time and steer you clear of pitfalls: it is cheaper to share knowledge than to buy it! Select your network carefully and ensure the candidates are “thoroughly vetted”. Be prepared to invest some time and experience in the venture; you will find that the rewards of the investment will be many; both in terms of own career advancement, but also by knowing that your experience and expertise have helped peers along with their specific projects or overall careers.

Milwaukee has a wealth of professional organizations to fit your specific intent that are worth discovering!

Fuel Milwaukee http://www.fuelmilwaukee.org/

Hispanic Professionals of Greater Milwaukee http://www.fuelmilwaukee.org/

Milwaukee Urban League Young Professionalshttp:// www. tmulyp.org/

A simple Google search in your area will net you a multitude of organizations designed to support local professionals! Search today!

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If his cynical view of the world were an anomaly, I’d write it off as a sign of the times. The problem is, I’m hearing versions of his comments everywhere I go these days. People are willing to sacrifice but there is a limit to how long they can make that stretch.

Some recent surveys point to a larger trend. For example, Watson Wyatt found employee engagement to be down 9%. But among high performing professionals, that disengagement dropped to 25%. It doesn’t bode well for companies hoping to hold on to their top talent when the veil lifts.

According to surveys released a few weeks ago, by Monster and Human Capital Institute, cynicism is on the rise: