Rockwell Automation, inc.

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Sales Development Representative

at Rockwell Automation, inc.

Posted: 4/5/2019
Job Status: Full Time
Job Reference #: 2619682
Categories: Sales, Customer Service
Keywords: support

Job Description

Position Title
Sales Development Representative

Business Group
Global Sales & Marketing

No. of Positions

Requisition Number

Job Category
Sales, Services, and Solutions

Position Type
Full Time

Relocation Eligible

Position Summary

The Sales Development Representative (SDR) is a key contributor for achieving sales growth within the region by qualifying incoming leads and/or prospecting into (cold or inactive) companies. SDR activities include directly interfacing with customers to identify and qualify sales leads and passing them onto the Channel and/or a quota carrying RA Account Manager. They provide sales support to the region team by identifying growth opportunities and collaborating to increase sales force effectiveness. They also engage in planning and executing value-add programs, campaigns and events in the region Contacts with whom position interacts on a regular and recurring basis and purpose/nature of the contact:

  • Regional Sales Marketing & Operations Manager

  • Field Marketing Specialist

  • Channel, OEM, and End User Sales Managers

  • Regional Sales Managers

  • Field Sales Engineers (Account and Channel)

  • NA Marketing Program Managers

  • Distributor Marketing Organizations

Key Accountability / Areas of Responsibilities / Key Metrics for Role:

  • Execute tele-lead process for the region to assure lead quality, hand off and enable prompt engagement by the sales team that result in significant new business within the DSP (Disciplined Sales Process)

  • Sales lead sources include inbound and outbound campaigns, behavior based leads, and lead follow up from adhoc field sales requests.

  • Assist in developing targets for regional programs, campaigns and events by industry, type, title, etc. using a variety of tools including CRM, RA Marketing Database, IIR, D&B, LinkedIn, etc…

  • Collaborates with departmental teams, field sales, as well as counterparts in other departments and distributors to achieve continuous process improvements in the following areas:

  • Lead Quality

  • Marketing Database Quality

  • Sales Forces Engagement

  • Create and update call scripts

  • The key metric is incremental new business won and documented in CRM tied to lead campaigns compared to an annual goal.

EOE, M/F/Disabled, Vet



Basic Qualifications:

  • Technical school work (over 1 year)

  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Preferred Qualifications:

  • Typically requires a minimum of 4 years of related experience

  • 4 years inside sales experience and/or sales operations experience.

  • This position can be done remotely, but preferred candidate will work out of a Rockwell Automation sales office or Headquarters location

  • Preferred candidate to have experience in the automation industry

This is a summary of the position’s responsibilities and does not reflect the entire scope of work expectations.

United States

EEO Statement
Rockwell Automation is an Equal Opportunity/Affirmative Action employer.

If you are an individual with a disability and you need assistance or an accommodation during the application process, email our Talent Acquisition representative at

Download the EEO is the Law poster and the supplement for more information.

Company Overview
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.

You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.

As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.

Work State/City
Milwaukee - Wisconsin